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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A intermarket segmentation
B intramarket segmentation
C income segmentation
D psychographic segmentation
Correct Answer: intermarket segmentation
The most successful products are those which are?
A differentiated
B solve customer problems
C offering customer value proposition
D all of above
Correct Answer: all of above
The factors that affect Company’s ability to maintain customer relationships are known as?
A Marketing environment
B Marketing dashboard
C Marketing plan
D Both a and b
Correct Answer: Marketing environment
The generation born before 1964 and after World War II is classified as?
A generation X
B generation Y
C baby boomers
D both a and b
Correct Answer: baby boomers
The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
A market centered company
B competitor centered company
C customer centered company
D profit centered company
Correct Answer: market centered company
The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A marketing channel design
B intermediary channel design
C horizontal channel design
D vertical channel design
Correct Answer: marketing channel design
According to competitive positions, the main focus of market challenger strategy is to?
A expand market share
B follow at a distance
C multiple niching
D full frontal attack
Correct Answer: full frontal attack
If the company provides products or services less than its cost then the company will?
A get more loss
B get more profits
C get more discounts
D both a and b
Correct Answer: get more profits
In the four Ps of marketing mix, the brand name can be classified as?
A Place
B Product
C Price
D Promotion
Correct Answer: Place
The marketing services agencies includes?
A Marketing consulting firms
B Media firms
C Marketing research firms
D All of above
Correct Answer: All of above
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