M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The ways in which a company can do the product line stretching are _________?

A down-market stretch
B up-market stretch
C Two-way stretch
D all of the above
Correct Answer: all of the above

According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?

A expected products
B basic product
C augmented products
D potential product
Correct Answer: basic product

The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

A emergency items
B repair items
C equipment
D operating supplies
Correct Answer: equipment

The group of products includes the recognized product family in the product hierarchy is classified as __________?

A product line
B product class
C need family
D product family
Correct Answer: product class

The level at which the primary characteristics of products are operated is classified as __________?

A reliability
B durability
C performance quality
D conformance quality
Correct Answer: performance quality

The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

A uncontrollable returns
B controllable returns
C capital returns
D differential returns
Correct Answer: uncontrollable returns

In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

A product line
B product class
C need family
D product family
Correct Answer: need family

Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?

A product
B service
C core benefit
D potential product
Correct Answer: product

The examples of services are __________?

A heterogeneous goods
B legal advisors
C shampoos and soaps
D machine tools and refrigerators
Correct Answer: legal advisors

The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?

A durable goods
B non-durable goods
C services
D augmented goods
Correct Answer: durable goods