M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The channel system of company sells its products directly to its customers is classified as

A direct marketing channel
B indirect marketing channel
C descriptive channels
D functional channels
Correct Answer: direct marketing channel

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

A Two-level channel
B Three-level channel
C One-level channel
D Zero-level channel
Correct Answer: Three-level channel

The ways in which channel alternatives differ from each other are __________?

A number of intermediaries
B types of intermediaries
C responsibilities of channel members
D all of the above
Correct Answer: all of the above

The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

A channel coordination
B channel conflict
C channel trade release
D channel distributive rights
Correct Answer: channel coordination

The particular set of marketing channels employed by company is classified as _________?

A marketing channel system
B predatory channel system
C discount channel system
D quotation channel system
Correct Answer: marketing channel system

The conflict that can occur between two marketing channels operate at different levels is classified as ________?

A vertical channel conflict
B horizontal channel conflict
C sealed channel conflict
D multi-channel conflict
Correct Answer: vertical channel conflict

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

A push strategy
B pull strategy
C bundle strategy
D shallow strategy
Correct Answer: pull strategy

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

A merchants
B agents
C facilitators
D terminators
Correct Answer: facilitators

The conflict that can occur between two channels which operate at same level is classified as __________?

A vertical channel conflict
B horizontal channel conflict
C sealed channel conflict
D multi-channel conflict
Correct Answer: horizontal channel conflict

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?

A facilitators
B terminators
C merchants
D agents
Correct Answer: agents