M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

When any firm sells its market offering too many different market segments, it is classified as _________?

A product specialization
B market specialization
C single product concentration
D mass customization
Correct Answer: product specialization

When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

A product specialization
B market specialization
C single product concentration
D mass customization
Correct Answer: market specialization

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

A the stretch dimension
B the strength dimension
C the horizontal dimension
D the vertical dimension
Correct Answer: the vertical dimension

The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

A non-believers
B believers
C strivers
D non-strivers
Correct Answer: strivers

The conventional people with concrete beliefs and conservative are called ___________?

A non-believers
B believers
C strivers
D non-strivers
Correct Answer: believers

The people who express taste and independence are classified as ____________?

A actualizes
B non-actualizes
C makers
D non-makers
Correct Answer: actualizes

The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

A strivers
B non-strivers
C non-believers
D believers
Correct Answer: believers

The people who don’t have to spend much on products are considered as ________?

A savvy shoppers
B non-savvy shoppers
C enthusiast
D non-enthusiast
Correct Answer: savvy shoppers

The passive people who are very concerned about their favorite brands are considered as _________?

A survivors
B non-survivors
C destroyers
D makers
Correct Answer: survivors

The potential and attractive target market are classified as __________?

A traditionalist
B savvy shoppers
C overwhelmed
D non-enthusiast
Correct Answer: overwhelmed