M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The people, who favors stylish products and have limited income are classified as _________?

A strivers
B non-strivers
C non-believers
D believers
Correct Answer: strivers

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

A segment identification
B segment attractiveness
C solution based segmentation
D need based segmentation
Correct Answer: segment identification

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A thinkers
B non-thinkers
C motivators
D non-motivators
Correct Answer: thinkers

The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A threat of new entrants
B threat of rivalry
C threat of substitute products
D opportunity to alliance
Correct Answer: opportunity to alliance

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

A single product concentration
B mass customization
C product specialization
D market specialization
Correct Answer: product specialization

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A niche
B individuals
C custom group
D costly customization
Correct Answer: niche

The consumers who buy branded products are classified as _________?

A non-switchers
B switchers
C non-shifting loyal
D shifting loyal
Correct Answer: switchers

The people who seek products with functional or practical purposes are considered as _________?

A makers
B destroyers
C non-makers
D non-destroyers
Correct Answer: makers

The consumer’s primary motivation does not include _________?

A ideals
B leadership
C achievement
D self-expression
Correct Answer: leadership

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

A the horizontal dimension
B the vertical dimension
C the stretch dimension
D the strength dimension
Correct Answer: the horizontal dimension