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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

In external environment, the favorable factors and trends are classified as?
A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Opportunities
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A manufacturer-wholesaler franchise system
B manufacturer-retailer franchise system
C manufacturer franchise system
D none of above
Correct Answer: manufacturer-retailer franchise system
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A geographic segmentation
B income segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: psychographic segmentation
The basic competitive strategies includes?
A cost leadership
B focusing strategy
C differentiation
D all of above
Correct Answer: all of above
The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as?
A full time VMS
B contractual VMS
C administered VMS
D corporate VMS
Correct Answer: administered VMS
The disagreement between different marketing channel regarding the roles, rewards and goals is called?
A channel conflict
B marketing conflict
C direct conflict
D indirect channel conflict
Correct Answer: channel conflict
The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?
A administered VMS
B full time VMS
C contractual VMS
D corporate VMS
Correct Answer: corporate VMS
The total number of level of intermediaries represent the
A width of channel
B length of channel
C divisors of channel
D flexibility of channel
Correct Answer: length of channel
If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A direct channel
B indirect channel
C flexible channel
D static channel
Correct Answer: direct channel
The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A strategic analysis
B corporate image analysis
C benchmarking
D customer value analysis
Correct Answer: benchmarking
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