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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The information which are collected through observation, focus group and surveys are included in __________?
A primary data sources
B secondary data sources
C external marketing
D internal marketing
Correct Answer: primary data sources
The ‘field-service firm’ is an example of __________?
A specialty line marketing firms
B designed researches
C customer oriented research firms
D syndicated research firms
Correct Answer: syndicated research firms
The second step in marketing research process is to __________?
A develop research plan
B defining research objectives
C analyzing market offerings
D storing the findings
Correct Answer: develop research plan
The specific companies that are hired for specific projects and design studies are classified as ___________?
A custom marketing research firms
B designed researches
C customer oriented research firms
D None of above
Correct Answer: custom marketing research firms
The ‘Relative Perceived Quality’ is classified as ___________?
A unit metrics
B procedural metrics
C marketing external metrics
D sampling metrics
Correct Answer: marketing external metrics
A structured way to distribute the insights within the organization is called __________?
A marketing dashboards
B customer dashboards
C stakeholder’s dashboards
D unit dashboards
Correct Answer: marketing dashboards
The companies which collect trade and consumer information are classified as _________?
A indicated service firms
B syndicated research firms
C research firms
D special marketing firms
Correct Answer: syndicated research firms
The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?
A stakeholder performance scorecard
B marketing dashboards
C customer performance scorecard
D market performance record
Correct Answer: stakeholder performance scorecard
The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A marketing-mix modeling
B customer-mix modeling
C data-mix modeling
D market oriented research
Correct Answer: marketing-mix modeling
The fourth step in the marketing research process is __________?
A collecting the information
B storing the findings
C ignoring competitive prices
D analyzing the marketing information
Correct Answer: analyzing the marketing information
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