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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The marketing research firms do not include _________?
A syndicated research firms
B custom marketing research firms
C specialty line marketing firms
D product alliance firms
Correct Answer: product alliance firms
The question in which two characters are given to make one statement as an answer is classified as __________?
A picture completion
B structure completion
C unstructured story
D graphic representation
Correct Answer: picture completion
The type of questions in marketing research questionnaire are ____________?
A open -ended questions
B close-ended questions
C rating scale
D both A and B
Correct Answer: both A and B
The last step in the marketing research process is to __________?
A make the decision
B plan next corporate plan
C gather market data
D deciding decision alternatives
Correct Answer: make the decision
The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A cash-flow metrics pathway
B brand metrics pathway
C company metrics pathway
D customer’s metrics pathway
Correct Answer: cash-flow metrics pathway
The third step in the marketing research process is ___________?
A collecting the information
B analyzing the information
C storing the findings
D ignoring competitive prices
Correct Answer: collecting the information
In making of questionnaire, the ‘open-ended question’ includes ________?
A word association
B story completion
C thematic appreciation test
D all of the above
Correct Answer: all of the above
The fifth step in the marketing research process is __________?
A presenting the market data
B presenting the findings
C presenting the competitor’s offering
D presenting marketing plan
Correct Answer: presenting the findings
The researchers sampling plan consists of _______?
A sampling unit
B sampling size
C sampling procedure
D all of the above
Correct Answer: all of the above
The technique of asking respondents to complete the given story is called _________?
A sentence completion
B story completion
C completely unstructured
D word association
Correct Answer: story completion
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